NEW DISTRIBUTION PARTNERSHIP ANNOUNCED

Bernhard and Company have announce a new and exclusive distribution partnership with Soil Scout, which will see them distribute the brand’s real-time, wireless soil monitoring solution to golf courses and sports turf facilities in England, Scotland, and Wales.

Soil Scout provides fully buried underground wireless soil sensor and monitoring solution for agriculture, golf, and sports turf maintenance professionals. Several golf courses and sports stadiums worldwide, including venues such as Wembley Stadium and Philadelphia Phillies, use Soil Scout to maintain their turf while reducing maintenance costs and water consumption.

Speaking about the new partnership, Soil Scout CEO Jalmari Talola said, “The UK represents the most significant market potential for professional turf in Europe, and our goal is to help the industry operate more efficiently by making critical soil information available to all users.

“Bernhard has been our familiar partner for seven years, and last year’s successful collaboration at the 2022 World Cup contributed to strengthening the relationship.”

Jalmari continued, “We are very pleased to have Bernhard onboard as the Soil Scout UK distributor and bring the company’s 100+ years of experience to the Soil Scout family. This is an exciting opportunity, and we are very much looking forward to getting to work with them.

“It’s extremely important we continue to align ourselves with like-minded partners who also value the importance of soil and plant health. We have been working with Bernhard for some time thanks to our relationship with SubAir Systems, and I am excited to continue growing this relationship and providing world-leading turf management solutions together.”

Steven Nixon, managing director for Bernhard and Company, added, “A partnership with Soil Scout was a very easy decision for us to make. We have been working together through SubAir Systems for many years now, and it feels like a natural evolution for us to add this product to our portfolio of turf health Solutions. We are very excited to be part of the continued business growth in the UK.”