By Redexim UK

A well-known industry name has joined the team at Redexim to support their growth and spearhead the UK’s commercial activities.

As the new director of commercial operations, Paul Langford will be leading the team of regional sales managers and be in charge of the development of the overall sales and marketing strategies.

Formally the managing director of TigerTurf UK, Redexim say Paul has a track record for building successful B2B and B2C relationships and driving business change, which has resulted in over 20 years of experience in leadership and sustainable growth.

Alongside his position at TigerTurf UK, Paul held the role of manufacturing group chairman at The Sports and Play Contractors Association (SAPCA) for six years - during which he also represented the synthetic turf manufacturing sector on the FIFA Turf Advisory Group (TAG). 

Paul said, “In Redexim, I have found a like-minded company that have a pedigree of high-performance products and ambitions to grow in what is an ever-changing marketplace.

“I’m a big believer that business should be approached with a strong sense of purpose, the right tools and the right plan to deliver excellence - but not forgetting to have some fun along the way!”

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