Global environmental initiative

EGO have announced that customers in Europe buying their battery-powered outdoor power equipment will now be contributing to a global environmental initiative.

The manufacturer is partnering with the Eden Reforestation Project charity to plant as many trees as possible throughout the year. For every EGO product purchased in Europe, Eden will plant a tree in its global restoration network, spanning regions such as Latin America, Africa, and South-East Asia.

This initiative covers the purchase of all products in the EGO Power Plus range, including battery-powered brush cutters, mowers, leaf blowers, and chainsaws and in addition, Eden will plant a tree for each tool that is registered for extended warranty.

Steve Roskell, director of marketing (EMEA) at EGO, said, “We are delighted to be partnering with such an incredible charity. Our investment in reforestation and sustainable job creation demonstrates the depth of our commitment to fighting climate change. We believe that being a responsible, ethical company means going beyond selling greener products. We all have a duty to leave this world in a healthy and secure state for future generations.”

The Eden Reforestation Project does more than just plant trees - it is also creating livelihoods for thousands of people currently living in extreme poverty by empowering them to restore and protect forests on a massive scale. This helps reverse climate change, global deforestation, habitat loss for endangered species, and extreme poverty.

EGO’s partnership with the charity builds on the Challenge 2025 initiative launched by themselves in 2020. This campaign, say the company, aims to " . .educate and empower people to make batteries the principal power source for outdoor power equipment, leading to significant reductions in emissions and noise, whilst increasing tool safety." 

Steve added, “The COP26 climate conference made crystal clear the task that lies ahead of us if we are to keep global temperature rises to within safe levels. Research undertaken through our Challenge 2025 initiative shows the positive impact that switching to battery-powered outdoor equipment can have on both greenhouse gas emissions and air quality.

“Our new partnership with Eden Reforestation Project builds on the success of Challenge 2025. We will now also be helping to create new forests and new economic opportunities in some of the world’s poorest regions.”

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