With UK distributor

PSD Groundscare has announced that it will be ending its partnership with AS-Motor GmbH, after 12 years.

The change comes following the acquisition of AS-Motor GmbH by Ariens Co in May 2021, who have now made the decision to streamline their route into key European markets.

As a result of this change in strategic direction, AS-Motor GmbH and PSD Groundscare Limited say they have amicably reached a mutual agreement to end the terms of their current distribution arrangements which will take effect from 31 August 2022. 

To minimise disruption to the market, as part of the agreement between the companies, all outstanding customer orders that have been delayed due to the current supply chain issues at AS Motor will be honoured and supplied via PSD to its customers. Until 31st August PSD say it is business as usual with them continuing to offer product, parts and warranty support for AS Motor. After the termination date these responsibilities will pass back to AS Motor.   

AS-Motor GmbH have expressed their thanks to PSD Groundscare for their dedication and hard work in building and developing the sales and brand awareness of ASM in the UK over the past 12 years and have worked together positively and in a spirit of good faith, fair dealing and partnership. 

Sales director Stuart Mercer said, “When we began to work with AS-Motor our values were strongly aligned as two family businesses, working towards a common aim, however, we have to recognise that since the acquisition by Ariens the direction of the organisation has changed significantly. Whilst PSD will no longer be representing AS Motor in the UK we wish them well with their future distribution plans after a very successful 12 year partnership.”

“We are viewing the change in circumstance as a great opportunity for realignment within PSD. This will allow us to place a greater focus on our key relationships with Eliet and Koppl and to introduce new, innovative and a more expansive range of products to our dealer partners throughout the UK that will help our customers meet the challenges of the future. Our plans will be revealed in the coming weeks. “

Managing director Chris Gibson added, “Over the years PSD have had a policy of being easy to do business with and providing dealers with an innovative range of equipment. The change we are announcing today will provide us and our customers with many new and exciting opportunities that we will look forward to sharing with them over the coming weeks, so it’s very much a case of watch this space.

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