In 2021

The STIHL Group have announced that they achieved record-breaking revenue of 5.06 billion euros in fiscal year 2021, equating to a year-on-year increase of 10.4 percent (excluding currency effects, revenue would have increased by 12.3 percent). 

The manufacturer says they set new records across four areas of revenue, sales, production, and headcount.

The Group, whose headquarters are located in Waiblingen, Germany, generated 90 percent of its sales revenue abroad. 

“We exceeded our own expectations in 2021,” said Michael Traub, the chairman of the executive board of STIHL, at the press conference presenting the company’s annual results on Wednesday this week (April 26 2022).

“Not only did we achieve new records in terms of sales and production, we also exceeded the 5-billion-euro mark in revenue for the first time in our 96-year history, despite enormously challenging circumstances.” 

The company said even though global disruption to supply chains and severe short-ages in materials, capacity, and personnel significantly impacted the market supply situation, hey were still able to keep its production running at full speed due to what they described as "proactive planning", allowing it to continue providing its customers withproducts in "the best possible way." 

Michael Traub added, “The new records we achieved in revenue, sales, and production in 2021 are a testament to the outstanding performance by the entire STIHL team and the huge amount of dedication and flexibility shown by our workforce. They have made the impossible possible.” 

The Group’s headcount is also at a record level. As of December 31, 2021, the STIHL Group had 20,094 employees worldwide, which equates to growth of 10.4 percent compared to the prior year.

Gardening products in particularly high demand 

STIHL say the gardening and DIY trend continued in 2021 - as well as online sales seeing significant growth.

Demand for consumer and professional products increased across all regions. They say the trend toward battery-operated tools continued overall in the past year, particularly in the consumer goods segment in western industrialised countries. However, demand among professional users for high-performance battery-operated tools also increased.

Demand for their petrol-powered products remained brisk as well, with sales also increasing year on year in this segment.

“These figures clearly show that our customers continue to regard both segments as relevant and important,” Michael Traub said. “That’s why we will continue to invest a great deal in the forward-looking battery-operated segment without compromising on our gasoline-powered tool business.”

In many markets, STIHL believe they would have been able to sell more tools under better global supply chain conditions. Production at all locations around the world was at full pace they say, to match strong global demand.

Michael said, “We are doing everything in our power to ensure that our customers continue to be supplied with our products. However, it is simply not possible to reliably predict product availability in light of current events. Problems caused by existing supply chain tension will only be exacerbated by the conflict in Ukraine.” 

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