REBRAND FOR AMENITY FORUM

The Amenity Forum has unveiled a refreshed brand identity, representing what they say is a new era for the UK’s voice in sustainable amenity management.

The forum says the new look reflects its ongoing evolution and commitment to the amenity sector. 

Ian Graham, chairman of the Amenity Forum, commented on the rebrand, saying, “Our new logo is more than just a visual change, it reflects who we are today and where we are headed. We aimed to create a design that balances our rich legacy with a forward-thinking identity. This marks an exciting evolution for our brand and for our members. 

“The Amenity Forum will continue to be the trusted voice of our sector, navigating increasingly complex regulatory landscapes and environmental pressures. We are building on the incredible work that has gone before us, with a renewed energy to drive positive change and champion integrated, science-led approaches to amenity management. The forum’s role has never been more vital, providing leadership, advocating for smart regulation and empowering professionals to deliver excellence.” 

As the government continues to review national strategies and the future of plant protection product (PPP) legislation, the forum say they remain committed to its advocacy for a balanced, evidence-based approach.

 Ian adds, “We continue to urge policymakers to recognise the importance of qualified professionals and integrated solutions. The Amenity Forum welcomes change that supports sustainable outcomes, but we must ensure that access to essential tools like PPPs remains grounded in science and are delivered by trained experts.” 

The new brand identity will be rolled out across all communications and platforms in the coming weeks.